Marketing Services and Pricing
Every marketing agency takes a different approach to structuring client engagements. At Heights, we typically work with clients in three phases.
Each phase is tailored to meet your business needs but generally follows the same pattern.
- Pricing for each engagement varies based on scope.
- We use a project-based approach to pricing. You will be given a fixed quote for each engagement.
- No hourly billing.
- No invoice surprises.
Below are the typical phases of our client engagement, the price ranges for each phase, and the factors impacting cost.
Phase 1: Develop Your Marketing Opportunity Roadmap
Marketing and sales analysis
Marketing and sales roadmap
Typical Timeline: 30 days
Investment: $5,000
Phase 2:
Establish Your Marketing Foundation
With a clear roadmap to follow, Phase Two begins implementation.
Step 1: Develop a Clear Brand Message
- Brand message development using the StoryBrand Framework sets the foundation for all content and marketing communication.
Step 2: Incorporate Your Brand Message Into Key Assets This usually includes some combination of the following:
- Website updates or overhaul, depending on the state of your current site.
- Social profile optimization to be consistent with your website message.
- Proposal and pitch deck templates to ensure they’re on message and client-focused.
- Media kit to make the most of speaking and PR opportunities.
- Visual brand design to align your brand visuals with your brand message.
What factors impact your Phase 2 investment?
Your investment in this phase can vary widely depending on how much is required to set up a strong marketing foundation for your business.
For instance, if you need to start at the beginning with a visual brand identity (logo, etc.) or don’t have a functioning website, your investment will land in the higher range.
On the other hand, if you have some strong marketing and sales assets that are working, you may only need a few of the above assets to jumpstart your marketing results.
Step 3: Develop Nurture & Sales Enablement Content
This usually includes some combination of the following:
- Content planning and creation for emails, blog articles, and social content.
- Email marketing, including list clean-up and segmentation
- Sales funnel creation including a lead generator and email sales sequence.
- Sales enablement content like a Buyer’s Guide and key website content.
- Video content to showcase who you are and what you offer.
Content creation projects begin at $3,000.
On average clients invest between $5,000-$10,000 depending on their marketing strategy and needs.
Phase two is scoped based on your needs determined in Phase One. Each scope includes a fixed-cost quote and payment plan.
Typical Timeline: 2-4 months
Phase 3:
Lead Generation and Sales Optimization
In this phase, we focus on the ongoing marketing efforts required to drive leads and close sales in your business.
This phase is structured as a monthly retainer in varying lengths depending on need.
Strategic Advisory Retainers
Some retainers are solely strategic advisory. These include regular touchpoints with your team that include some combination of the following:
- Collaboration and insight to ensure your team is focusing on the right things to achieve your growth goals
- Coaching and training to resource your team to implement your marketing and sales strategy in-house
Strategic Advisory + Execution Retainers
Other retainers add some combination of the following deliverables to the strategic advisory component:
- Content creation for your website, emails, and social media
- Content distribution to your website, email list, and social media
Every client retainer is designed to make the most of the internal capacity of your team and marketing budget.
Typical Timeline: Ongoing Retainer (typically 6-12 months)
Investment: $3,000 – $10,000/month
What factors impact your Phase 3 investment?
Your monthly investment in Phase 3 depends on several factors, including:
- The level of involvement needed from our team to oversee your marketing execution
- How many deliverables, if any, we provide you monthly
- How many people on your team are regularly involved in your marketing and sales.
Are we a good fit for your needs?
